In 2004 I opened the first Psychological Counseling Studio, a path that led me, in 2020, to open MindCenter, of which today I am Scientific Director and with which several psychologists and psychotherapists collaborate. In my training I first delved into Systemic Relational Psychotherapy with Valeria Ugazio, then the Short Strategic Approach with Giorgio Nardone and Evolutionary Psychotherapy with Giulio Cesare Giacobbe.
However, my curiosity about other therapeutic models is always very high. 🙂


In 2012, partly under the encouragement of my friend and mentor Marco Montemagno, I began making my first YouTube videos. To date, my channel collects more than 1200 in-depth videos on psychology and hosts testimonials from the greatest living psychologists.
You will find collaborations with distinguished guests such as Kelly McGonigal, Richard Davidson, Giacomo Rizzolatti, Philip Zimbardo and many others, who have helped me convey psychology to the layman.
Every year – on Youtube alone – 5 Million people watch my videos, developing a following of over 800 thousand followers across the various social platforms.


From 2014 to 2020 I have been vice president of the Order of Psychologists of Lombardy
During the term – together with my colleagues on the Council – we started the ‘House of Psychology‘.
The space, with a storefront on the street, is based in Piazza Castello 2 in Milan and is an important meeting point for psychology and lay people.

Here you can see a short video of the opening day of this reality of excellence in the Italian psychology scene.


TEDX Bologna

On October 21, 2016, I participated as a speaker at TEDx in Bologna, and my video “The Secret to Changing Others” is to date one of the 3 most viewed TED Talks ever on YouTube, among those in Italian, exceeding 800,000 views. Also as a result of this event, in recent years I have had the pleasure of delivering talks and educational interventions for leading national and international organizations.

My Talks have met audiences from 20 to 5,000 people, addressing both psychological and Marketing and Communication issues; TEDx, SMAU, Social Media Week, IKEA’s Sofà Talks and several industry congresses are some of the events I have been featured in.



Since 2016 I have been the editor of the historic journal Psicologia Contemporanea, which has been sold on newsstands since way back in 1974, as well as an editorial consultant for the psychology series of the Giunti Editore group.

My main effort, in addition to “enlisting” and coordinating the big names who to date write in the journal (Giorgio Nardone, Umberto Galimberti, Matteo Lancini, Valeria Ugazio, Pietro Trabucchi, etc.) is to combine the print editorial experience with the online one, creating ad hoc content capable of “reinforcing” each other.
To better understand what my commitment in this area consists of, I refer you to watch this video, in which you will witness a typical day of mine with the Giunti Editore group.


In 2017, requests from companies and multinationals to have me as a partner in their training and communication projects increase exponentially. I decide to open my own business consulting company and with this to also explore the world of infoproducts, psychological training events aimed at the general public and other innovative projects in the field of psychology.
To date, there are 30 people working full-time around the dissemination project that years ago – in front of my living room computer – I began in solitude to build, one video at a time.


After several years of indecision and procrastination, I accept the challenge of popularization through some appearances in main stream television programs. From “Detto fatto,” the program hosted by Caterina Balivo on Rai2 and in which I hold my own column, to “Le Iene” on Italia 1. Among the various speeches and articles that the print media reports on me and my activity, La Repubblica of April 11 devotes a page to researchers, professors and popularizers who get off their pedestals and go on YouTube to expose the hoaxes of the net, but not only. The article can be read here.  At the same time, the Italian Coaches Association names me “Best Italian Psychological Coach,” and points to me as one of the 10 figures who will most influence the world of coaching and training in the coming years in Italy.


In January 2019 I publish my first book on personal growth, which even before it hits bookstores became an Amazon best seller.

The book recounts a method for creating useful habits to automate those actions that are able to bring us closer to the best version of ourselves.
More than 20,000 copies sold in 12 months make “Factor 1% – Small Habits for Big Results” a publishing phenomenon that has intrigued the print media world.
In November, the Audible Original podcast “GURU: A Humorous Guide to Human Relationships” was released, in which together with Zelig comedian Leonardo Manera and Velia Lalli I tell some principles of effective communication.
With a good mix of entertainment and professional content, GURU represents an experiment to date unique in the popularization of psychology.


In October, I began a collaboration with the well-known TV show “X Factor.” As the program’s Mental Coach, I go on the air once a week to help contestants face the challenges that the TV experience places on their path.

My goal, specifically, is to provide practical and concrete tools to develop their talents while avoiding the main pitfalls inherent in personal and professional growth paths.

The following month I fund “ S.r.l.,” a remote psychological consultation platform aimed at large companies interested in offering a psychological desk to their employees.


In June, at the height of the pandemic, his second book “The Age of the Heart – How to Find the Courage to Be Happy” is released and immediately tops the best-selling book charts. 
In July, “MindCenter by Luca Mazzucchelli” is born, with 8 physical locations throughout Italy to provide psychotherapeutic, psychological and coaching support to people interested in their personal growth.

In October, he inaugurates a series of psychological illustrated children’s books “Serenamente,” aimed at children between the ages of 4 and 8. Each of the 8 albums addresses a useful idea for young readers’ psychology to grow up more serene.


February saw the birth of Skill Factor Academy & Talent Lab, a high school of Soft Skills training dedicated to companies that want to invest in their human capital to unleash its potential and to individuals who want to embark on paths of change together with me and the trainers on my team.

Sant'Anna University of Pisa

In May I become a lecturer at the prestigious Sant’Anna University of Pisa in the course “E-motivational Coaching“, in which I bring together the best techniques and theories developed over years of experience in helping people change.