Who is Luca Mazzucchelli - Official site of Luca Mazzucchelli

Who is Luca Mazzucchelli?

A brief summary of the things I do …

I am a psychologist, psychotherapist and director of the magazine “Psicologia Contemporanea”, which since 1974 has published scientific psychology in Italy.

I founded the first youtube psychology channel in Italy, on which there are over 1000 free videos, and I have a following of 600 thousand followers on the various social platforms.

I am a lecturer at the Sant’Anna University of Pisa of “Emotional Coaching” and editorial consultant for the Giunti Editore Psychology series.

I was Vice-president of the Order of Psychologists of Lombardy and I wroteseveral books including best sellers “Fattore 1% – Small habits for great results “,” The era of the heart – How to find the courage to be happy “, and the illustrated books of the SerenaMente series to explain psychology to children between 4 and 8 years old.

As a trainer I have made several video courses, consulted in various multinationals and SMEs, and am called as a public speaker in the most important Italian companies.

In 2017 I founded LMC S.r.l., the first psychological media company in Italy, which deals with the creation of psychological content in various forms (consultancy, business training, speeches, video courses, collaborations on innovative projects).

The Italian Coach Association has awarded me the title of Honorary Member for having distinguished myself in the exercise of the profession of coach with competence, professionalism and ethics. On this occasion I was awarded as the best Italian “Psychological Coach”and as one of the 10 figures who will most influence the world of coaching and training in the coming years in Italy.

In 2019 I become the Mental Coach of the well-known TV show X Factor. My task was to help singers face the challenges of the program through practical tools, capable of bringing out all their talent.

In 2020 the “MindCenter by Luca Mazzucchelli” were born, my clinical centers with 8 offices throughout Italy.

In everything I do I try to give my best, with the aim of bringing psychology closer to the layman: this is my mission and what gives meaning to my personal and professional life.

The Milestones of my professional career


In 2004 I opened the Psychological Counseling Office of which today I am Scientific Director and with which several psychologists, psychotherapists and psychiatrists collaborate.

In my training I first deepened the Systemic Relational Psychotherapy with Valeria Ugazio, then the Short Strategic Approach with Giorgio Nardone and Evolutionary Psychotherapy with Giulio Cesare Giacobbe.

However, my curiosity towards other therapeutic models is always very high 🙂

Psychologist and Psychotherapist

The YouTube channel


In 2012, also under the pressure of my friend and mentor Marco Montemagno, I started making the first videos on Youtube.

To date my channel collects over 1000 video insights on psychology and hosts the testimonies of the greatest living psychologists.

You will find collaborations with illustrious guests such as Sergio Castellitto, Giacomo Rizzolatti, Philippe Daverio and many others, who have helped me to convey psychology to the layman.

Every year – only on Youtube – 3 million people watch my videos, developing a following of over 600 thousand followers across the various social platforms.


From 2014 to 2020 I am Vice President of the Order of Psychologists of Lombardy.

During our mandate – together with our colleagues from the Council – we gave life to the House of Psychology.

The space, with a window on the street, is located in Piazza Castello 2 in Milan and is an important meeting point for psychology and the layman.

Here you can see a short video of the inauguration day of this reality of excellence in the Italian panorama of psychology.

House of Psychology

The day of the inauguration of the House of Psychology. A project that played a strategic role in bringing psychology closer to people.

The TEDx of Bologna

A glance at the TedX Bologna stage, where 1300 people welcomed my speech


On 21 October 2016 I participated as a speaker at the TEDx in Bologna, and my video “The secret to change the others” is today one of the 3 most viewed TED Talks ever on YouTube, among those in Italian, exceeding 800,000 views.

Also following this event, in recent years I have had the pleasure of carrying out talks and training interventions for the most important national and international realities.

My Talks met audiences from 20 to 5000 people, addressing both psychological issues and Marketing and Communication;

TEDx, SMAU, Social Media Week, IKEA Sofa Talks and various sector conferences are some of the events that saw me as a protagonist.


Since 2016 I have been director of the historic magazine Psicologia Contemporanea, which has been sold on newsstands since 1974, as well as editorial consultant for the Giunti Editore group’s psychology series.

My main effort, as well as “enlisting” and coordinating the big names that currently write in the magazine (Giorgio Nardone, Umberto Galimberti, Matteo Lancini, Valeria Ugazio, Pietro Trabucchi, etc.) is to combine the paper publishing experience with the online one, creating ad hoc content capable of “reinforcing” each other.

To better understand what my commitment in this area consists of, I refer you to this video, in which you will witness a typical day of mine with the Giunti Editore group.

Books and Magazines

A frame from the press review edited by me of Contemporary Psychology, the magazine that since 1974 has spread psychology in Italy

Luca Mazzucchelli Consulting


In 2017, the requests from companies and multinationals to have me as a partner in their training and communication projects increase exponentially.

I decide to open my business consulting company and with it to explore the world of information products, psychological training events aimed at the general public and other innovative projects in the psychological field.

To date, 30 people work full-time around the popularization project that years ago – in front of the computer in my living room – I started to build alone, one video at a time.


After several years of indecision and procrastination, I accept the challenge of disclosure through a few appearances on main stream television programs.

From “Detto fatto”, the broadcast conducted by Caterina Balivo on Rai2 e in which I keep a column of mine, to “Le Iene” on Italia 1.

Among the various interventions and articles that the press reports about me and my activity, La Repubblica of 11 April dedicates a page to the researchers, teachers and popularizers who come down from the pedestal and go to YouTube to unmask the hoaxes of the network, but not only. Here you can see the article.

In the same period, the Italian Coach Association nominates me “Best Italian Psychological Coach“, and indicates me as one of the 10 figures who will most influence the world of coaching and training in the coming years in Italy.

Best Italian Psychological Coach

During the award ceremony as "One of the 10 people in Italy who will most influence the world of education in the coming years"

Factor 1% and the first audiobooks



In January 2019 I publish my first book on personal growth, which even before being released in bookstores becomes an amazon best seller.

The book tells a method to create useful habits to automate those actions that are able to bring us closer to the best version of ourselves.

Over 20,000 copies sold in 12 months make “Factor 1% – Small habits for great results” an editorial phenomenon that has intrigued the world of print media.

In November the podcast Audible Original “GURU: Humoristic Guide to Human Relations” is released, in which together with Zelig’s comedian Leonardo Manera and Velia Lalli I tell about some principles of effective communication.

Thanks to a good mix of entertainment and professional content, GURU represents a unique experiment to date in the popular panorama of psychology.


In October I start a collaboration with the well-known TV show “X Factor”. As the program’s Mental Coach, I air once a week to help contestants tackle the challenges the television experience places in their path.

My goal, specifically, is to provide practical and concrete tools to develop their talent, avoiding the main traps inherent in personal and professional growth paths.

The following month I fund “MindWork.it S.r.l.“, a remote psychological consultation platform that is aimed at large companies interested in offering a psychological help desk to their employees.

X Factor

L’era del cuore e MindCenter


In June, in the midst of the pandemic, his second book “The era of the heart – How to find the courage to be happy” is released, which immediately conquers the top of the charts of best-selling books.

In July the “MindCenter by Luca Mazzucchelli” are born, with 8 physical locations throughout Italy to provide psychotherapeutic, psychological and coaching support to people interested in their personal growth.

In October he inaugurates the series of psychological picture books for children Serenamente“, aimed at children between 4 and 8 years old. Each of the 8 issues deals with an idea useful for the psychology of young readers to grow more serene.


In February the Skill Factor Academy was born, a high training school for Soft Skills dedicated to companies that want to invest in their human capital to unleash their potential.

In May I become a teacher at the prestigious Sant’Anna University of Pisa of the “e-motivational coaching” course, in which I collect the best techniques and theories developed over years of experience to help people change.

University and Skill Factor Academy